What is E Commerce Business? C4creative Digital Strategies

E Commerce, or Electronic Commerce, is essentially the buying and selling of goods and services over the internet. It’s a powerful tool that has radically transformed the face of traditional commerce, facilitating instantaneous global transactions.

History of E Commerce

So, when did this all begin? The seeds of E-Commerce were sown in the 1960s with the advent of Electronic Data Interchange (EDI) replacing traditional mailing and faxing of documents. This paved the way for businesses to make transactions electronically.

The birth of true E-Commerce and e commerce website, as we know it today, can be traced back to the 1990s with the emergence of internet giants like Amazon and eBay. The launch of the ‘Secure Sockets Layer’ as a form of internet security protocol further bolstered the rapid adoption of E-Commerce, allowing secure transactions and information privacy.

How E Commerce Businesses Works

E-Commerce businesses operate by setting up online stores where consumers can browse and purchase products or services. These online shopping utilize platforms such as Shopify or WooCommerce to effectively manage their inventory, logistics, and secure payment processing. To attract customers, they apply various online marketing strategies including SEO, PPC, email marketing, and social media promotion.

Transactions in physical store are facilitated by a secure payment gateway, either in-house or through providers like PayPal or Stripe. Once a customer places an order, the online store platform handles shipping and logistics, often working with external partners. Furthermore, robust customer support mechanisms are in place to address customer concerns, maintain satisfaction, and promote a positive online reputation.

E Commerce Business

What Are The Types of E Commerce

Before starting an online ecommerce store you should know what are the different branches and types of E Commerce. E Commerce typically falls into four main categories,
each distinguished by the nature of the transaction and the parties involved.

B2C (Business-to-Consumer)

This is the most common form of E Commerce. Here, businesses sell products or services directly to consumers. Examples of e commerce sites include
online retailers like Amazon and Walmart, where customers can purchase a variety of goods right from the comfort of their homes.

B2B (Business-to-Business)

In B2B or Ecommerce businesses, transactions occur between businesses. This could involve manufacturers selling to distributors, or wholesalers to retailers.
Alibaba is a prime example of a B2B E-commerce platform, facilitating trade between business entities around the globe.

C2C (Consumer-to-Consumer)

This type of E Commerce is online business that facilitates transactions between consumers themselves, typically through a third-party online platform.
Examples include eBay and Craigslist, where consumers can sell goods to each other through auctions or direct sales.

C2B (Consumer-to-Business)

In this less common form of E-commerce, consumers provide products or services to businesses.
An example of retail ecommerce sales might include a freelancer who offers their skills to various businesses via platforms like Upwork or Fiverr.

How C4Creative Boosts Your E Commerce

E Commerce business

At C4Creative, we’re in the business of translating your entrepreneurial vision into digital reality. We understand that E-Commerce is more than just an online storefront – it’s about creating an impactful and engaging digital presence for your brand. To stir up your digital footprint, we harness the power of robust platforms such as WordPress and Shopify to build user-friendly, SEO-optimized, and compelling E-Commerce websites that reflect your brand’s unique identity.

But setting up an online store is merely the beginning of our journey together. As your E-Commerce partner, we take a 360° approach, driving the visibility and reach of your brand through strategic digital marketing. We leverage the precision and scalability of Google Ads to target potential customers based on their search behavior, interests, and demographics. On social media, we set up highly-targeted ad campaigns to enhance brand awareness, engagement, and ultimately, sales.

At C4Creative, we’re not just building your E-Commerce platform – we’re crafting a comprehensive digital business strategy tailor-made for your success. We’re here to propel your brand into the E-Commerce space with unyielding force, punching above its weight and redefining its digital skyline. Trust us to create, manage, and amplify your digital business, because the future of commerce is here, and it’s digital!

Types of E commerce Platforms and Online Sales Channels

The digital world offers a variety of Ecommerce platforms and online retail sales and channels, each with its own set of benefits.

E Commerce Platforms (e.g., Shopify, Magento, WooCommerce)

These platforms allow businesses to create their own standalone stores. Shopify provides an easy-to-use interface and robust support for small to medium businesses. Magento caters to large-scale businesses with high-volume sales and a need for customizable features. WooCommerce, a WordPress plugin, has the advantage of being free and highly customizable with numerous themes and extensions.

Online Marketplaces (e.g., Amazon, eBay)

Online marketplaces allow businesses to tap into a vast pre-existing customer base. Selling on Amazon comes with the advantage of access to its massive audience, fulfillment services, and a trust factor associated with a well-established brand. eBay, on the other hand, provides business models with a unique auction-type selling method that can be beneficial for certain kinds of products.

Social Media Platforms (e.g., Facebook Marketplace, Instagram Shops)

Social media channels provide a unique opportunity to convert social engagement into sales. Facebook Marketplace integrates with the social network’s vast user base, enabling businesses to target ads based on users’ social behavior. Instagram Shops provide a seamless shopping experience without leaving the app, turning followers into customers.

B2B Platforms (e.g., Alibaba, ThomasNet)

These platforms cater specifically to businesses. Alibaba provides access to a global customer base and enables bulk purchases, while ThomasNet caters to the North American market, specializing in industrial products.

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WordPress vs Shopify

These platforms cater specifically to businesses. Alibaba provides access to a global customer base and enables bulk purchases, while ThomasNet caters to the North American market, specializing in industrial products.

WordPress (WooCommerce)

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WordPress, combined with the WooCommerce plugin, offers a highly customizable platform that is ideal for businesses with specific needs.

  • Complete Customization: WordPress offers thousands of themes and plugins, providing the flexibility to customize your online store to a granular level. If you have a clear design and functionality vision for your online store, WordPress is an excellent choice.

  • SEO Advantages: WordPress is often touted for its SEO advantage. Its flexible SEO settings, combined with powerful plugins like Yoast SEO, provide fine control over site optimization to rank high in search engines.

  • Content Creation: Originating as a blogging platform, WordPress excels in content creation and management, making it beneficial for stores with heavy content marketing needs.

  • Cost-Effective: The basic WordPress software is free. However, costs can arise from add-ons, premium themes, plugins, and hosting services.


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Shopify, on the other hand, is a fully hosted E-Commerce platform designed for ease and simplicity.


  • Ease of use: Shopify’s build is straightforward and designed for even the least tech-savvy user. Its user-friendly interface makes it easy to set up and manage stores.

  • Built-In Features: Shopify includes inbuilt E-Commerce features like SSL certificate, shopping carts, and various payment gateway integrations, which reduce the need for additional plugins.

  • Customer Support: Shopify provides 24/7 customer service. This round-the-clock support is beneficial for business owners who do not have a technical background.

  • Security: As a hosted platform, Shopify takes care of security compliance, maintain web servers, and manage software updates, ensuring seamless and secure transactions.

WordPress offers more flexibility and control, making it a good choice for businesses with specific or unique needs. Shopify, however, is highly user-friendly and provides an easy, hassle-free route to E-Commerce, ideal for non-technical entrepreneurs or small businesses looking to get online quickly.

Types Of Products or Services Does an E commerce Company Provide from a Physical Store

An Ecommerce company can provide a multitude of products or services online, broadly categorized into three types: physical goods, digital products, and online services. These goods and services are far from a Brick and mortar store goods.

Physical Goods

This is the most common type of offering from an Ecommerce company. Businesses in this category sell tangible products in physical stores that are delivered to customers’ doorsteps. This spans a wide range of industries, from clothing and electronics to home goods, groceries, and more. Companies like Amazon, Etsy, and Zara operate in this space.

Digital Products

Ecommerce also extends to e commerce store digital products, which are goods that customers can download or access online. This includes e-books, software, digital music, online courses or webinars, and digital graphics or designs. Firms such as Adobe (for software) and Udemy (for online courses) are examples of Ecommerce companies in this category.

Online Services

This includes services performed online or services that utilize the internet as a conduit. Services can vary greatly, ranging from financial and legal consultations to digital marketing and SEO services, graphic design, writing services, and more. Companies like Upwork or Fiverr facilitate this type of Ecommerce business.

E Commerce Downside

We can’t just provide a one-sided thought about E-commerce as well we do provide the disadvantages of it but we also provide how can we cover or remedy these downsides.

Impersonal Customer Experience: Unlike physical stores, e-commerce lacks face-to-face personal interaction. The inability to ‘experience’ products before purchasing can deter some customers.

Solution: Enhance the online experience with high-quality product images and in-depth descriptions. Implement engaging features like live chat support, customer reviews, and interactive product demos to create a personalized shopping experience.

Privacy and Security Concerns: The increase in online transactions has led to increasing concerns over data privacy and transaction security.

Solution: Maintain up-to-date security protocols and clearly communicate privacy policies to your customers. Compliance with standards and certifications like SSL (Secure Sockets Layer), PCI-DSS (Payment Card Industry Data Security Standard) reassures customers about the safety of their data.

Technical Glitches: Website crashes, payment gateway issues, or slow loading times can drive customers away.

Solution: Regularly test and troubleshoot your website to avoid technical problems. Ensure that your site is built to handle traffic spikes and can process transactions quickly and smoothly.

Shipping and Handling Problems: Customers might face issues related to shipping costs, delivery delays, or product damages during transit.

Solution: Be transparent about shipping costs and delivery times to set correct expectations. Partner with reliable logistics providers to ensure products are delivered in good condition and on time.

Returns and Refunds: The inability to physically check products before buying leads to a higher return rate in E-commerce.

Solution: Establish a transparent and hassle-free return and refund policy. Clear product descriptions and quality imagery can also help reduce the rate of returns.

Frequently Asked Questions!​

E-commerce refers to all aspects of business conducted online, involving any transaction completed over the internet. Online shopping, a subset of E-commerce, specifically pertains to buying goods or services electronically.

E-commerce provides customers with convenience, as it allows for 24/7 shopping without geographical restrictions. It offers greater product selection, competitive pricing, and personalized shopping experiences.

Online purchases can expose users to several risks, such as credit card fraud, identity theft, and scams. Illegitimate sites or sellers might mishandle or misuse user information.

Mobile commerce has revolutionized the industry by providing seamless shopping from anywhere, anytime. It offers personalized, location-based services, boosting customers’ engagement. Furthermore, it facilitates rapid comparison shopping, increasing competition among retailers.